2020 Budget season tips: How to decide if your hotel needs a new website next year
November 21, 2019 Administrator Online Marketing 79
Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment? To make a wise decision, one should rely on both concrete metrics and past experience.
3 essential data practices for improving your hotel’s website strategies
November 21, 2019 Administrator Online Marketing 79
Are you involved in improving the performance of your hotel website’s direct revenue contributions? If so, you probably make data-driven decisions every day. This will likely involve dealing with web analytics, booking engine revenue data, Ad platforms, or similar tools.
Why digital marketing metrics can lie – and how you can better evaluate campaign performance
November 20, 2019 Administrator Online Marketing 79
We all know that data is crucial for tracking the effectiveness of your digital marketing campaigns. But is the data you’re looking at really telling you the whole story? The truth is: the results you’re looking at can be greatly affected by the metrics that you monitor and how you monitor those metrics.
2020 Budget season tips: Mapping your hotel’s digital marketing budget
November 20, 2019 Administrator Online Marketing 79
It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2020. As part of the “20/20 Strategy” series, we’ll offer expert tips to help you map your digital marketing budget, which could define how successful you are next year.
The essential website strategy checklist for hoteliers
November 20, 2019 Administrator Online Marketing 79
It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing in 2020. As part of the “20/20 Strategy” series, we’ll offer expert tips to help you budget for key areas that could define how successful you are next year
As Google moves further into travel
November 12, 2019 Administrator Online Marketing 79
Expedia Group is staring down Google as a looming giant in the field of travel, with the built-in advantage of its prowess as a search and advertising titan, but Expedia CEO Mark Okerstrom is stopping short of calling for increased regulatory scrutiny of the tech giant’s approach to booking trips.
When he took the CEO job at Seattle-based Expedia Group two years ago, Okerstrom identified the travel giant’s biggest competitor as Booking Group, the parent of travel sites including Priceline and Booking.com. But more recently, Okerstrom has pointed instead to Google as Expedia Group’s largest competitor, as the search giant expands its own online travel services.